HCP engagement isn't what you send. It's what answers.
Every vendor can reach an HCP's phone today. Almost none can produce an answer.
Omnichannel engagement, in the channels an HCP already uses.
What happens when a request arrives after hours.
It is nine in the evening. A prescriber finishes notes and remembers she needs samples for a patient starting next week.
To the number already saved in her phone. She does not look for a portal, because there is not one to look for.
On demand, around the clock, in the channel she chose. A concierge in her pocket rather than a queue.
Every message clears the approved set before it sends. The check is a property of the system, never a review someone remembers to run.
The exchange is on the brand's own record before the next call. She was answered in the moment, and nobody had to be awake to do it.
What sales gets asked about a new channel.
The channel questions sales gets asked first.
A person answers, not a form.
The ones already on the HCP's phone. One number they can text, message, call or take a video call on, without installing anything.