Dr. Mehra HCP Corner with Dr. Mehra
Anupam Nandwana Words from our CEO

End the silence between pharma and HCPs

P360 is how HCPs answer back: on the channels already in their phone, through a system your brand owns.

See it run
Connect/Engagement Live

We deliver messages where HCPs actually read them, so they finally answer back.

SMS WhatsApp Voice Video
Today
SM
Is this covered under their plan?21:04
Your brand Here is the coverage summary for their plan.21:06
SM
Perfect. That is what I needed.21:07

One approved number. Pre-approved templates only, off-script can't be sent.

We hold all your data together, so every decision your team makes is grounded in it.

Asked a coverage question · 21:04 What they prescribe What changed in their formulary Which patients started · territory
Dr. S. Mayer One record, not four
And it compounds

A thousand replies is a map.

Which questions come up in which segment.

Which content actually pulls an answer.

Where access is quietly breaking, before it shows in the script data.

That map lives in your environment. It doesn't leave when the contract does.

Every field traced to its source.

A pharma-trained agent in your CRM, on approved data.

What do I need to know before my call with Dr. S. Mayer?

Reading CRM timeline MLR library call notes

Automate

  • Asked about coverage at 21:04. Answered from the approved document.
  • Formulary changed 6 weeks ago. Two patients stalled at prior auth.
  • Copay card screened and sent. She had it that night.

Traced to approved sources

Draft the follow-up Show coverage Log the call
Copay card sent · answer logged · brief written Done
In-CRM agent Inbound automation Internal research
SOC 2 compliant HIPAA compliant
Use cases
From specialty biotech to top pharma, a decade in.
See customer stories
The industry's problem

The industry has never sent more. It has never heard back less.

Every tool reports what went out. Delivered, opened, clicked. Almost nothing reports what came back.

82%Pharma executives
28%HCPs

Satisfied with how the company engages HCPs.

Same question. Same year. One side of the table thinks the problem is solved.

Deloitte · Global survey of 190+ HCPs and 50 executives, top 25 pharma companies
The solution

P360 ends the silence,
and the replies come home.

One number your brand owns. Three products that make it answer.

Connect
Multi-channel messaging

One number

Every channel
We deliver messages where HCPs actually read them, so they finally answer back.
Only P360
No app, no login. HCPs reply from the phone they already use.
Explore Connect
Activate
Unified commercial data

Any CRM

Compatible
We hold all your data together, so every decision your team makes is grounded in it.
Only P360
Nothing to migrate, nothing to replace. When the contract ends, there's nothing to bring home. It never left.
Explore Activate
Automate
Pharma-trained AI

Trained on

Your brand
We unlock workflows to handle the admin, so your reps are free to sell.
Only P360
Trained on your brand alone, never a shared pool. Every answer makes the next one better.
Explore Automate
Life sciences. · Compliant by design. · Any-CRM compatible. · Built around your brand.
What changes

Keep the CRM you have.
P360 is the engagement on top of it.

P360 sits on top of the CRM you already run. Any CRM. Your CRM stays right where it is.

  • The number is yours
  • The conversations are yours
  • Every answer teaches a system that works only for your brand
  • A wrong message is stopped before it's sent, not caught after
  • When a contract ends, there's nothing to bring home. It never left
Demo

The chain, end to end. In sixty seconds.

Watch one patient interaction travel the whole system and turn into a booked, compliant conversation.

app.p360.com/walkthrough
Who it is for

Built for every team

One compliant system, shaped to how each team works.
Pick a team to see what changes.

Know which HCP is worth the next call.

Replies tell you where the interest actually is, so the call plan follows the conversation instead of the territory map.

Unsolicited questions get an answer, not a queue.

A request that arrives at nine in the evening is captured, routed and documented, with the scientific exchange on record.

Reach the clinic, not the switchboard.

Practices reply on the channel they already use, so protocol questions and orders do not wait for the next visit.

The hub stops chasing paperwork.

Enrollment, prior authorization and refill questions move in a conversation the prescriber's office actually answers.
100%

Delivery rate

98%

Open rate

65%+

Engagement rate

Zero

What comes back

Your brand already has a number.
Make it answer.

One conversation. Fifteen minutes.

The reply gap: what the industry sends and what comes back. One email, sent the moment you ask for it.